5 Tech Trends in Real Estate Marketing

The necessity to cover numerous territories and the demand to provide all inclusive services makes the real estate industry one of the most tech savvy industries around today. This dependency on the technologies available to them has pushed many real estate professionals to quickly become familiar with the various ways to maximize their time and build their…

National Geographic Brings Educational Augmented Reality

Augmented Reality as a promotional tool has grown in popularity to the point that it feels like a new Augmented Reality (AR) campaign springs up every week. However, while some can be very impressive quality like, such experiences are limited to those who own smartphones or tablets and are, at best, passive experiences. Keeping this…

5 Best Use Cases of Home Electronics Demonstration in Augmented Reality

New services are continually being integrated into the rapidly evolving mobile market. This provides consumers with new types of experience. When the consumer experience is enhanced it leads to the unintended consequence of raising consumer expectations for all technology services. Companies that deliver services that meet these enhanced expectations are enjoying significant competitive advantages over…

Augmented Reality Improves Customer Shopping Experience at Supermarkets

According to IBM Research 92% of retail volume still takes place in brick and mortar stores. Research shows that consumers are more likely to shop in store than to buy using a mobile phone, but once in store, they want in-store services available through their mobile devices. They feel lack of personalized information, helpful product…

How Can Football Fans Benefit From Augmented Reality

Nowadays football teams are searching new ways to connect with their fans. They organize special events, communicate with fans via social media and keeping an eye on cutting edge technologies, such as image recognition, virtual and augmented reality, etc. Sponsors of big football events, such as World Cup, also try to connect football with their…

Pepsi and Coca-Cola Embrace New Technology

It’s been long time since Cola Wars started as a campaign of mutually-targeted television advertisements and marketing campaigns between two biggest soft drink manufacturers The Coca-Cola and Pepsi. Decades later these two companies still consider each other as main competitors and do everything to surpass each other in delivering better, more engaging advertising campaigns that…

Experimenting with Oculus Rift

Have you tried Oculus Rift headset? If you have, then it should not be difficult for you to understand our excitement about it.. “That’s a big field for experiments”, – thought our developers. “That could be a profitable idea”, – thought marketing department. Nearly instantly the idea to adjust our iPad app ARHouse to be…

10 Ways Augmented Reality Can Assist Retail

     Today innovation trends influence significantly the marketing strategy. Mobile devices became a vital element of a sales process, being used in decision-making processes. Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates new digital experience that enriches the…

Student Business Ideas for Google Glass Competition

Business plan competition “Iron Entrepreneur” took place on April 24, 2013 in Kiev as a part of Kiev Startup Week. Student teams from 15 Ukrainian cities participated in the competition. “Iron entrepreneur” competition is a series of business games, in which participants suggest possible ways to use the new technology, together as a team select…

Interview with Vitaliy Goncharuk: Business Development Prospects of AR23D Studio

AR23D can’t be called start-up any longer. It is a profitable company with serious ambitions to spread its influence on the markets of several continents. It is a significant fact considering that the headquarters of the company is located in Odessa – on the territory of CIS. Today AR23D attracts large foreign investments, work on augmented…

[Forbes/UA] Interview with CEO of Augmented Pixels

Eugene Sysoev and Andrew Kolodyuk’s Venture fund invested  up to  $1 mln into a company called Augmented Pixels (ex-AR23D Studio). Vitaliy Goncharuk, CEO, Augmented Pixels Today Venture Fund AVentures Capital announced the acquisition of a share of the Odessa startup, Augmented Pixels formerly known as AR23D Studio. “The fund has paid  up to  $ 1 million for 25%…