The necessity to cover numerous territories and the demand to provide all inclusive services makes the real estate industry one of the most tech savvy industries around today. This dependency on the technologies available to them has pushed many real estate professionals to quickly become familiar with the various ways to maximize their time and build their businesses by attracting new buyers, sellers and investors.
Below is the list of Top-5 technological trends that are the most prominent lately:
1.Projection Mapping
This technique projects images onto a facade to show a transformation, turning buildings into a giant screen for placing the content. It would be particularly handy for launches and spectacular events when a development is finished. Projection mapping could also be a smart tool to show ground-floor retail transformation. The great thing about projection mapping is that the creative is entirely at your disposal.
2.Helicopter Drones
Even though there is a lot of gray area in terms of the commercial use of drones, as unmanned aircraft become more widely available, some real-estate agents have started to use drones to sell listings, inviting prospective buyers on aerial tours of country estates, waterfront acreage — and even standard, suburban development. Drones can also provide progress videos over a long build time or 360 degree panoramic videos to show people views from apartments not built yet.
3.Beacon based sensors
Beacon-based sensors such as Apple’s iBeacon alerts mobile devices in close proximity to certain places or objects. For example, a homebuyer might walk past a listing in a real estate office window. If that buyer stands there long enough, iBeacon can issue an alert asking if he or she would like to watch a short fly-through animation, or view a 360° panorama from the penthouse. The technology integrates Bluetooth low energy and presents marketers with a huge opportunity if the platform can be executed properly.
4.Augmented Reality 3D
There are multiple ways AR can be incorporated into property marketing. First, similarly to beacons homebuyers can access the information about property that is on sale around them by targeting “Sale” signs. Secondly, the technology gives potential buyers real-life experience by simply placing their mobile device over the property brochure and seeing their future home come to life in front of their eyes.
AR can be used in almost all stages of a developments build and that is why it is so exciting in its applied use in the property industry. Companies like Augmented Pixels have extensive experience in creating AR solutions that can satisfy needs of every developer and real estate agent.
5.Wearable technology
Except of augmented reality there are even more interactive tools that can help a prospect buyer become more intellectually invested in a place and more comfortable making a big decision. These tools include glasses and helmets like Samsung Gear VR and Oculus Rift, as well as gesture-based software like that used in Xbox Kinect where a person’s voice or body movements can change what they see and hear on a screen. This same kinetic technology takes virtual reality to a new level, allowing potential consumers to walk through a space, try it out, swap out views or floor plans, explore it as if they were on foot.
We hope you have found this a useful overview of what technologies are trendy in property management. Please, drop us a comment below with your personal experience in marketing real estate and which technologies proved to be the most useful.
Author: Augmented Pixels Co
Very Interesting article, beacon technology can be positively implemented in the Real Estate business How can #beacons help in something that is as arbitrary as real estate, you ask? Well, for starters, beacons that are deployed in specific parts of a particular city, specifically parts that have great value, can notify brokers as to whether a particular plot or piece of land is going up for sale. The same technology can also be used to notify surrounding residents of the available plot who have the corresponding real-estate application. To know more: http://bfonics.com/bfonicscms/business/how-beacons-can-help-the-realtors-business/