Augmented Pixels releases MaxiKoltuk, an Augmented Reality game for promo campaigns at the cinemas
March 13, 2014 – Odessa, Ukraine – Augmented Pixels releases MaxiKoltuk, the Augmented Reality game for promotional campaigns and user engagement at the cinemas.
MaxiKoltuk is an augmented reality game created for Empati Reklam agency’sinteractive campaign for their client İşbank (Turkey).The game aimed to promote MaxiPara Sinema Kart, a special editionof the prepaid cards series MaxiPara Card at the Cinemaximum theatres.
MaxiKoltuk is a fun western-style AR shooter to be played before the movie starts. The plot of the game is simple yet catching: shoot the bad characters to save good ones. Users are challenged to earn as many points as possible in order to get free medium-size popcorn at the Cinemaximum theatres. An immersive game allows creating an extraordinary experience for the cinema visitors and increase MaxiPara cards adoption.
The game platform provides real benefits for the brand. MaxiPara Sinema Kart is used as a marker to start a game, thus increases brand recognition. The built-in game analytics provides detailed data about the campaign performance and user activity by time and locations.
“The game-based campaigns are highly effective to gain traction. At the entertainment places people are willing to participate in various activities and consume more.” – says Vitaliy Goncharuk, CEO of Augmented Pixels. “AR games-based campaigns do not require special materials (any brand image can be used as a marker), therefore they are easy to launch and transfer to multiple locations. We consider AR games a growing trend for the loyalty campaigns and co-marketing activities.”
MaxiKoltuk game supports iPad, iPhone/iPod Touch as well as Android devices and is available on the Apple App Store and Google Play at no charge.
Promotional campaign is effective in Cinemaximum movie theatres in Turkey. Users from other countries are welcome to download markers online to play MaxiKoltuk game.
SlideShare presentation is available here – http://www.slideshare.net/augmentedpixels/cinema4
About Augmented Pixels Co.
Founded in 2010, Augmented Pixels (ex. AR23D) is one of the leading developers of Augmented Reality technology for mobile devices. Its product line contains games, AR browser and B2B solutions for retail, real estate, marketing and media. Find more information at http://www.augmentedpixels.com/
Cinemaximum with over 500 screens in 24 cities across Turkey, run by Mars Cinema Group, is the leader of Turkish cinema market in terms of number of locations, seating capacity, screens and revenues.
Empati Reklam is a ‘commercial marketing agency’ in Turkey, that provides its customers with 360o integrated marketing strategies.
©2013 Augmented Pixels Co Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod, iPad and iTunes are registered trademarks of Apple Computer in the U.S. and/or other countries. Google Play, Android are trademarks of Google Inc.