Great news! Another successful digital marketing campaign from Augmented Pixels!
We released MaxiKoltuk, an Augmented Reality game for promotional campaigns and user engagement at the cinemas.
MaxiKoltuk is as a part of an interactive marketing campaign Empati Reklam agency created for their client İşbank (Turkey). The game aims to promote MaxiPara Sinema Kart, a special edition of Visa prepaid cards at the Cinemaximum theatres.
MaxiKoltuk is a fun western-style AR shooter to be played before movie starts. Visitors of the cinema can play the game at the cinema (markers are attached to the front seats) or get MaxiPara Card and use it as a marker wherever they go. The plot of the game is simple yet catching: shoot bad guys and don’t hurt good ones. Points earned in the game can be exchanged for a free medium-size popcorn at the Cinemaximum theaters.
An immersive game allows creating addicting extraordinary experience for the cinema visitors and increase MaxiPara cards adoption. MaxiPara Sinema Kart is used as a marker for a game, thus increasing brand recognition.
“The game-based campaigns are highly effective to gain traction. At the entertainment places people are willing to participate in various activities and consume more.” – says Vitaliy Goncharuk, CEO of Augmented Pixels. “AR games-based campaigns do not require special materials (any brand image can be used as a marker), therefore they are easy to launch and transfer to multiple locations. We consider AR games a growing trend for the loyalty campaigns and co-marketing activities.”
Users from other countries are welcome to download markers online to play MaxiKoltuk game at their iOS and Android devices. We would like to hear your feedback!