January 8, 2013 – Augmented Pixels, one of the leading providers of mobile Augmented Reality solutions and services presents its new mobile tool ShowInRoom for the furniture shopping.
ShowInRoom provides furniture retailers, distributors and manufacturers with an Augmented Reality platform that facilitates the purchase of home or office furniture by potential customers.
Furniture shopping is time consuming, and placing an order doesn’t guarantee that the customer will be fully satisfied with the chosen model. Most of the retailers claim significant expenses for order returns. ShowInRoom enables customers to virtually preview the furniture in the interior in highly realistic 3D format, thus eliminates doubts about color, size and a style match.
ShowInRoom combines the advantages of e-commerce and in-store shopping. The app provides the catalog with unlimited listing of the furniture collections, ability to view selected models in a real room, social interaction and order placement.
The furniture catalog in ShowInRoom app is organized by brands and categories, being easy to use for not tech savvy users. Each furniture model is available to virtually place it in the room to see how it matches the interior and how to locate it in there. With the app it’s possible to move the furniture, walk around it, change the color to make a smart choice before the actual purchase. Customers can take pictures of their experiments with different models and share them on social networks to get feedback and “likes” from friends.
ShowInRoom video presentation on YouTube channel:
Displaying the furniture in ShowInRoom catalog gives more freedom to retailers, enabling them to present new collections, out of stock models or other items that are not available in the particular store at the moment. ShowInRoom product inventory is stored in a cloud, which allows quick and easy adding new items without having to update the application.
“The technology can create a strong advantage for retail companies and is definitely the future of e-commerce. Visualization has the strongest influence on decision making, and with ShowInRoom companies get nothing less than real life 3D visualization of their products directly at the customers’ place.” – says Vitaly Goncharuk. – “The augmented retail approach will reduce return rates and drop doubts about buying things like furniture without prior trying in a store.”
Availability
ShowInRoom is a free iOS application available on the App Store. The current version is for iPad only, product line is going to be expanded with iPhone and Android applications in the early 2014.
ShowInRoom uses its own Augmented Reality technologies and Qualcomm® Vuforia™, a software platform that enables apps to see and connect digital experiences to physical products.
About Augmented Pixels
Founded in 2010, Augmented Pixels (ex. AR23D) is one of the leading developers of Augmented Reality technology for mobile devices. Its product line contains games, AR browser and B2B solutions for retail, real estate, marketing and media. Find more information at http://www.augmentedpixels.com/.
©2014 Augmented Pixels Co Ltd. All Rights Reserved.
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Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Technologies, Inc. Qualcomm and Vuforia are trademarks of Qualcomm Incorporated, registered in the United States and other countries. All Qualcomm Incorporated trademarks are used with permission.